Eurojackpot
Eurojackpot is a display typeface in three weights, a compact typeface with a dreamy flavour. A black for large display centered around the figures and a light and dark for accompanying text.
The typeface is designed for announcement, sensation and big text and numbers. A massive text image in width and height.
»Eurojackpot must have impressive numbers! Poster power & excitement mixed with fairy tale & discovery. Dream big, there are millions of possibilities«
»A massive, compact text image catch attention and therefore the letters are dark, narrow, packed horisontally & compressed by using alternative letters, when possible«
»To achieve a compact text image for the lowercase letters as well, the vertical proportions and accents are adjusted to avoid too much space between lines as well as inside words«
»Eurojackpot Display comes in three variants: Black for BIIIIG sizes, Bold and Regular for smaller text and larger text bites, though still a display typeface«
»A typeface is not only letters and the alphabet is not only 26 letters. Any communication contains names with accented letters, special characters & punctuation marks«
»For improved legibility of news letters, larger amount of running text & everything written in small print, we developed a wider or not condensed style, Eurojackpot Text«
»Two styles of a typeface are enough for a neat typography, when different enough to distinguish parts of text from each other. A huge effort has been made to optimise specific elements important for the project like the thickness and position of the underline«
»Eurojackpot Text contains legibility improving features ex. Tabular Figures for legal text and setting numbers in tables to assure no mistakes«
»The complete type family of five styles is an important tool for the Eurojackpot visual identity. Every style with a custom made character set as well as a custom made design and expression«
»KAPOW! Wauv! Olé! Juhuu! JACKPOT!«
Typeface: Eurojackpot Display & Eurojackpot Text
Client: Eurojackpot (Danske Spil A/S)
Agency: Bold Scandinavia
Design date: 2021
Contact: Trine Rask