Ramirent
Lettering
Update of logotype for Bold Scandinavia
»Revision, alteration, optimization… When a visual identity is updated, the logotype is also a part of that, it can be aesthetic reasons or the change of technical requirements«
»A logotype often works with a mark. In this case the little friendly man with a big head and small body affected the change of the R, which also improved it for smaller sizes«
Client: Ramirent
Agency: Bold Scandinavia #illustrationbyBoldScandinavia
Design date: 2017
Contact: Trine Rask